5 Key Tipping Points in B2B Sales by Jae-ann Rock

Posted on March 7, 2024April 3, 2024 by jaerock

The concept of "tipping points" became a hot topic nearly 20 years ago when Malcolm Gladwell originally wrote his best-selling work of the same name, The Tipping Point. Truth be told, this idea of key leverage points in any process fascinates me more than a little. (Yeah, I'm a bit of a process geek, partly the result of growing up on a small farm with lots of daily chores to be done. Why NOT find the most efficient way to do those tasks?) My intrigue is based on the concept that if one i...

3 Ways to Refresh Your B2B Marketing Efforts by Jae-ann Rock

Posted on November 3, 2022May 7, 2023 by jaerock

Struggling to engage more prospects? If so, you may need to rethink your B2B marketing approach. Let's look at 3 ways to refresh your B2B marketing efforts to increase success! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area. First - Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds ...

Five Steps to Build a Healthy Sales Pipeline

Posted on May 15, 2022May 7, 2023 by jaerock

Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a “numbers game.” To develop a healthy sales pipeline, you MUST start with enough leads to process through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will b...

Emerging B2B Marketing Trends [during COVID19] by Jae-ann Rock

Posted on May 11, 2020May 11, 2020 by jaerock

There are important marketing trends emerging as businesses learn to adapt during this age of COVID19. We’ve gathered some of the latest research regarding marketing opportunities and pitfalls with recommendations for how you might best adapt to these ongoing changes. We encourage you to use this information to be PROACTIVE in formulating more effective and appropriate marketing plans during these tumultuous times. And remember, if we can help in any way, please contact u...

Know & Match These 4 Buyer Types to Increase Sales by Jae-ann Rock

Posted on February 20, 2020May 11, 2020 by jaerock

So...you found the decision maker at a target prospect company that would be a perfect match for your services. Does your sales team have the knowledge and training to make the most of their first contact with this individual? We know building trust with prospects is paramount to sales success. This week, we will share insights regarding FOUR buyer profiles to help your team learn the critical skills needed to identify and MATCH their approach to the buyer's personality "type....

The #1 Barrier to Success…It Could be YOU

Posted on January 17, 2020May 15, 2020 by jaerock

Success is often molded by the people with whom we surround ourselves. Remember your mother's wise words: "If you play in the mud, you're going to get dirty!" Whether you are seeking that next promotion or taking steps to move forward in other areas of your life, your BIGGEST OBSTACLE TO SUCCESS MAY ACTUALLY RESIDE WITHIN YOU - specifically, within your subconscious mind. Messages stored in your subconscious mind can hold you back, negatively affecting your opportunities for success in your per...

Imagineering for Success by Jae-ann Rock

Posted on December 11, 2019May 11, 2020 by jaerock

As human beings, our constant desire to think beyond the here-and-now DRIVES us to dream big, imagine the impossible, and achieve amazing things. Advancements like the wheel, the compass, the light bulb, the telephone, penicillin, air travel, and the Internet were all born out of the same basic premise: PEOPLE IMAGINED BETTER. Using our imagination allows us the opportunity and ability to dream bigger than our surroundings, to think “outside of the box," and to improve our lives at home and at ...

5 Tips to Yield an Abundant Sales Harvest by Jae-ann Rock

Posted on November 20, 2019May 11, 2020 by jaerock

With less than eight selling weeks remaining in 2018, a few critical questions remain: Do you have a plan to hit your revenue goals? How will you make the most of these next few weeks to meet or exceed your sales goals? What is the highest and best use of your time each day to achieve success? Here are five tips to help you yield an abundant sales harvest: 1.) Circle tightly around all NEW Leads from the past 3-6 months. Follow up with each new lead via phone and a personalized email...

5 Sales Lessons When Panning for Gold by Jae-ann Rock

Posted on August 12, 2019May 11, 2020 by jaerock

Several years ago in July, my family and I took a trip to the White Mountains of New Hampshire to do some gold panning for my birthday… We actually registered for a three-hour, organized class on “Prospecting for Gold.” On the morning of the trip, we got up early, and left the house by 7 AM to drive two hours to meet up with the prospecting instructor at a beautiful, crystal clear stream in the White Mountain National Forest. Spending the day in the river would be welcome relief from the heat, a...

Why B2B Companies Should Consider Account Based Marketing by Jae-ann Rock

Posted on January 17, 2019May 11, 2020 by jaerock

You may have heard of Account Based Marketing (ABM), but you’re not exactly sure what it is or if it’s right for your business. If you’re not yet using ABM, it is certainly worth investigating… Consider this: 92% of companies recognize the value of ABM and see the strategy as a “must have” for B2B marketing (From the 2015 State of Account Based Marketing, SiriusDecisions.) According to the 2014 ITSMA Account Based Marketing Survey, Account Based Marketing delivers higher ROI than any ...