The CHALLENGE: Demand Generation
To generate more qualified leads within key target markets.
Identify unique value/differentiators; Design demand generation strategy & plans to increase qualified leads
- Gather and assess content assets
- Marketing/sales content – Refine or develop new
- Interview key stakeholders & subject matter experts
- Review/assess/source lists
- Conduct competitive analysis & determine “where to play”
- Define and clarify unique value differentiators; Establish brand
- Develop Value-based Offers per target market
- Email & Phone based campaigns
- Develop content, source list, create call-to-action
- Execute email campaigns and phone-based follow up
- Social Media Basics (LinkedIn, Twitter, etc.)
- Increase pipeline activity
- Increase the number of qualified leads
- Increase brand awareness & position in the marketplace
If you need to increase demand generation and produce more qualified leads, we can help.
To learn more, please contact us at: [email protected]
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