Marketing Strategy & Content Development

What’s in your Marketing & Sales Toolkit?

The CHALLENGES

  • Lack of Strategy – Lack of effective marketing strategy and planning.
  • Lack of Clarify – Complicated messaging readers have to work to decipher
  • Lack of Quality Content – Inadequate content and tools to interest and engage prospects throughout the buying process.

The SOLUTIONS

1.) Strategize the Plan – We work with you to formulate a well planned and integrated marketing strategy, leveraging social media, email marketing, and creative marketing ideas to generate market demand for your offerings.

2.) Clarify the Message – Make it easy for your prospects to understand what you can do for them. We work with you to quickly understand your business offerings. We then boil it all down to the critical elements required to effectively communicate them to your target audience.

3.) Develop the Content – Using your clarified message, we develop engaging content that speaks to your target audience, creating brand awareness, actionable “calls-to-action,” and ultimately, more qualified prospects for your sales team.

  • Determine unique value and real client benefits achieved with your offering.
  • Develop compelling clarity in all messaging and sales content.
  • Assess, revamp, and/or develop marketing and sales content to increase results in all aspects of the sales cycle:
    • PDFs/sell-sheets
    • Website Analysis – UI, content, flow
    • Client Testimonials
    • Case Studies / White Papers
    • Landing pages
    • Blog articles
    • Social Media content
    • Specialty tool development (ROI calculator, etc.)
    • Sales script development/testing

BENEFITS

  • Increase number of qualified leads through demand generation tactics
  • Build a more robust, sustainable sales pipeline
  • Increase sales results
  • Improve sales efficiencies
  • Streamline sales discussions as a result of message clarity and available sales tools (i.e. “There’s a Tool for that!”)

To learn more, please contact us at: 888-887-0556. 

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