According to Forbes, being a “good employer” is one of the most ESSENTIAL post-Covid business strategies. WHY? Living through these difficult times of a worldwide pandemic has made many people reconsider what’s truly important in life.  “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on t...

One full year into this pandemic there are finally reasons to feel optimistic about the coming months. That is welcome news for all - I am certain! [Side note: I watched a short documentary about why the passage of time has felt so warped during the pandemic... It felt like the year that never happened, but also the year that was never-ending. Weird, right?  Apparently, it has to do with ...

Looking for ways to be more efficient and effective in your sales and marketing efforts? From eliminating time-wasters to accelerating the sales cycle, these tips will put you on the path to improved sales success for the rest of the year. When reading these tips, write down two or three on a sticky note, and make them visible during your workday. Begin incorporating them into your daily work hab...

This month marks the 20th anniversary of my launch of SunStream Consulting. I suppose I was always destined to work for myself, but I didn't know that starting out... You see, I come from a long line of professional educators - teachers, principals, school superintendents, and college professors. Clearly, the natural career choice for me was in the realm of education. But, with my MEd in hand,...

You’ve worked hard to generate a number of qualified leads… The trouble is, not every prospect is ready to buy TODAY. Nurturing Leads is Essential to Sales Success So – how do you stay in front of prospects when they said, “not now”? There are many reasons a qualified prospect may not be ready to buy today. One important reason is the trust factor. Prospects need...

Ask any professional business developer the type of work activity they like the least and the majority will likely mention “the admin work." Admittedly, having been a sales rep/business developer for many years, I can certainly attest to the fact that admin work is the necessary drudgery involved in any professional sales job.  It may be hard to ever eliminate it completely, but we should always b...

There are important marketing trends emerging as businesses learn to adapt during this age of COVID19. We’ve gathered some of the latest research regarding marketing opportunities and pitfalls with recommendations for how you might best adapt to these ongoing changes.  We encourage you to use this information to be PROACTIVE in formulating more effective and appropriate marketing...

So...you found the decision maker at a target prospect company that would be a perfect match for your services. Does your sales team have the knowledge and training to make the most of their first contact with this individual?  We know building trust with prospects is paramount to sales success. This week, we will share insights regarding FOUR buyer profiles to help your team lea...

Success is often molded by the people with whom we surround ourselves. Remember your mother's wise words: "If you play in the mud, you're going to get dirty!" Whether you are seeking that next promotion or taking steps to move forward in other areas of your life, your BIGGEST OBSTACLE TO SUCCESS MAY ACTUALLY RESIDE WITHIN YOU - specifically, within your subconscious mind. Messages stored in your ...

As human beings, our constant desire to think beyond the here-and-now DRIVES us to dream big, imagine the impossible, and achieve amazing things. Advancements like the wheel, the compass, the light bulb, the telephone, penicillin, air travel, and the Internet were all born out of the same basic premise: PEOPLE IMAGINED BETTER. Using our imagination allows us the opportunity and ability to dream b...