3 Ways to Refresh Your B2B Marketing Efforts by Jae-ann Rock

3 Ways to Refresh Your B2B Marketing Efforts by Jae-ann Rock
Struggling to engage more prospects? If so, you may need to rethink your B2B marketing approach. Let's look at 3 ways to refresh your B2B marketing efforts to increase success! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area.  First - Value-added content is FREE content that is helpful, insightful, educational, or informa...
More

No Sales Leads Left Behind by Jae-ann Rock

No Sales Leads Left Behind by Jae-ann Rock
Posted on
Having a marketing plan that includes ways to nurture your “not now” sales leads is critical to leaving no lead behind, and ultimately growing SALES.  Did you know? According to Heinz Marketing, "At any given time, only 3% of your market is actively buying. Another 56% are not ready, while 40% are poised to begin."  What should this mean to you? Don't give up! Until you hear “no”, a lead...
More

Five Steps to Build a Healthy Sales Pipeline

Five Steps to Build a Healthy Sales Pipeline
Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a “numbers game.” To develop a healthy sales pipeline, you MUST start with enough leads to process through your marketing and sales e...
More

Five Quick Tips to Improve Sales Results

Five Quick Tips to Improve Sales Results
Looking for ways to be more efficient and effective in your sales and marketing efforts? From eliminating time-wasters to accelerating the sales cycle, these tips will put you on the path to improved sales success for the rest of the year. When reading these tips, write down two or three on a sticky note, and make them visible during your workday. Begin incorporating them into your daily work h...
More

Being a “Good Employer” will be Critical to Your Post-Covid Success

Being a “Good Employer” will be Critical to Your Post-Covid Success
According to Forbes, being a “good employer” is one of the most ESSENTIAL post-Covid business strategies. WHY? Living through these difficult times of a worldwide pandemic has made many people reconsider what’s truly important in life.  “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what th...
More

Sales & Marketing Tips to Prepare for the Recovery

Sales & Marketing Tips to Prepare for the Recovery
One full year into this pandemic there are finally reasons to feel optimistic about the coming months. That is welcome news for all - I am certain! [Side note: I watched a short documentary about why the passage of time has felt so warped during the pandemic... It felt like the year that never happened, but also the year that was never-ending. Weird, right?  Apparently, it has to do with...
More

The Career that Chose Me – Celebrating SunStream’s 20th Year

The Career that Chose Me – Celebrating SunStream’s 20th Year
This month marks the 20th anniversary of my launch of SunStream Consulting. I suppose I was always destined to work for myself, but I didn't know that starting out... You see, I come from a long line of professional educators - teachers, principals, school superintendents, and college professors. Clearly, the natural career choice for me was in the realm of education. But, with my MEd in hand,...
More

5 Tips to Nurture Your “Not Now” Leads by Jae-ann Rock

5 Tips to Nurture Your “Not Now” Leads by Jae-ann Rock
You’ve worked hard to generate a number of qualified leads… The trouble is, not every prospect is ready to buy TODAY. Nurturing Leads is Essential to Sales Success So – how do you stay in front of prospects when they said, “not now”? There are many reasons a qualified prospect may not be ready to buy today. One important reason is the trust factor. Prospects need...
More

Make This One Change to Grow Sales

Make This One Change to Grow Sales
Ask any professional business developer the type of work activity they like the least and the majority will likely mention “the admin work." Admittedly, having been a sales rep/business developer for many years, I can certainly attest to the fact that admin work is the necessary drudgery involved in any professional sales job.  It may be hard to ever eliminate it completely, but we should always b...
More

Emerging B2B Marketing Trends [during COVID19] by Jae-ann Rock

Emerging B2B Marketing Trends [during COVID19] by Jae-ann Rock
There are important marketing trends emerging as businesses learn to adapt during this age of COVID19. We’ve gathered some of the latest research regarding marketing opportunities and pitfalls with recommendations for how you might best adapt to these ongoing changes.  We encourage you to use this information to be PROACTIVE in formulating more effective and appropriate marketing...
More