3 Ways to Refresh Your B2B Marketing Efforts by Jae-ann Rock

Posted on November 3, 2022May 7, 2023 by jaerock

Struggling to engage more prospects? If so, you may need to rethink your B2B marketing approach. Let's look at 3 ways to refresh your B2B marketing efforts to increase success! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area. First - Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds ...

Sales & Marketing Tips to Prepare for the Recovery

Posted on June 23, 2021February 21, 2022 by jaerock

One full year into this pandemic there are finally reasons to feel optimistic about the coming months. That is welcome news for all - I am certain! [Side note: I watched a short documentary about why the passage of time has felt so warped during the pandemic... It felt like the year that never happened, but also the year that was never-ending. Weird, right? Apparently, it has to do with how our brain processes time. As a result of the pandemic, all of the events our brains use to mark...