Having a marketing plan that includes ways to nurture your “not now” sales leads is critical to leaving no lead behind, and ultimately growing SALES.  Did you know? According to Heinz Marketing, "At any given time, only 3% of your market is actively buying. Another 56% are not ready, while 40% are poised to begin."  What should this mean to you? Don't give up! Until you hear “no”, a lead is always in play. But, to effectively manage those sales leads through the sales pipeline takes o...