The Career that Chose Me – Celebrating SunStream’s 20th Year

This month marks the 20th anniversary of my launch of SunStream Consulting. I suppose I was always destined to work for myself, but I didn't know that starting out... You see, I come from a long line of professional educators - teachers, principals, school superintendents, and college professors. Clearly, the natural career choice for me was in the realm of education. But, with my MEd in hand, my career took a sharp right turn straight out of college when I landed my first professional busin...
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Top Lead Nurturing Techniques to Grow Sales by Jae-ann Rock

Let’s face it…your lead generation efforts may be going well, but not every qualified lead is  ready to buy when you contact them. Did you know that 80% of sales are made on or after the 5th– 12th contact? It’s true. According to the National Sales Executive Association: 2% of sales are made on the 1st contact 3% of sales are made on the 2nd contact 5% of sales are made on the 3rd contact 10% of sales are made on the 4th contact 80% of sales are made on or after the 5th-12th co...
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