This month marks the 20th anniversary of my launch of SunStream Consulting. I suppose I was always destined to work for myself, but I didn't know that starting out...
You see, I come from a long line of professional educators - teachers, principals, school superintendents, and college professors. Clearly, the natural career choice for me was in the realm of education. But, with my MEd in hand, my career took a sharp right turn straight out of college when I landed my first professional busin...
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marketing consulting
Top Lead Nurturing Techniques to Grow Sales by Jae-ann Rock
Let’s face it…your lead generation efforts may be going well, but not every qualified lead is ready to buy when you contact them.
Did you know that 80% of sales are made on or after the 5th– 12th contact?
It’s true. According to the National Sales Executive Association:
2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on or after the 5th-12th co...
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